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User Experience Design is one of the most rapidly developing

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UX design is based on skillfully designing a positive user experience related to our product e. g. online service. The inventor of the term UX is Don Norman, an employee of Apple Computers, who in 1993 used this term for the first time.

User Experience Design is a combination of technology, psychology and art. UX Design’s task is to provide the user with an unforgettable experience and create something unique. It is not without reason that this term was born in the most expensive company in the world, Apple. The company is famous for giving its customers the best possible experience. The iOS system is a true example of this, whose reliability and innovative design have resulted in high iPhone sales results.

Experiences and sensations

Let’s start with how the UX tests are carried out. A large part of the research is done by capturing the user screen. This allows us to determine how users navigate through our website and how much time it takes for them to reach the key place. User observation allows us to clearly identify the weaknesses and strengths of the service. During UX tests, the so-called «test results» appear frequently. Pain points – these are the elements that adversely affect our conversion. This kind of research allows us to fix all defects and replace them with a real value for the user.

Design process

01.Get to know your user, do research and find out as much as possible about it.

02.Think about how you can meet their expectations and encourage them to perform a specific activity on your website.

03.Create a prototype of your product based on your original assumptions.

04.Carry out tests to determine the effectiveness of your thesis.

5-second confidence and credibility

Trust tests are based on identifying the problems of coherence and credibility of the communication. These tests are carried out at an early stage of product design – they provide information on whether the user concerned would actually benefit from our website or whether the product we present is of interest to him or her. Reliability tests can be carried out in many ways – one of them is the use of a scale from 1 to 10, according to which the users surveyed express their confidence in a particular product.

The sensory test

Experiences and sensations

Experiences and sensations may seem very similar to confidence and credibility tests, but they differ in their complexity. Such tests focus on identifying the problem of communication. Their main task is to examine whether the users consider the website to be consistent. If the user has to think about what we are trying to communicate, it means that we have a lot of room for improvement. Results are collected through interviews and expert opinions conducted with users. Then they allow us to decide in which direction a project should go.

Comparative / Preferential tests

Also known as A/B tests. Preferential tests are carried out to assess the effectiveness of two or more alternative versions of the product. Such tests can already show us what options and solutions work best at the design stage. Tests A/B are recorded through online surveys conducted among users in our target group (e. g. demographics).

We carry out surveys among a specific demographic group and we get a concrete result, indicating the percentage of people who considered our thesis to be true with the involvement of users at every stage of design of course.

Smearing tests are used to determine whether our users are able to identify important images and Call to Action (CTA) buttons. This kind of test is based on dilution of the most important elements of the site in Photoshop (mainly graphics) and the focus of user’s attention on what is most important to us.

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